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Sherwin-Williams, HGTV form partnership

HGTV Home by Sherwin Williams is a new line of low odor paint.

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Sherwin-Williams has partnered with HGTV to launche HGTV Home, an exclusive line of durable, low-odor interior paints and smart painting supplies. HGTV Home by Sherwin-Williams will feature eight designer inspired color collections. Each collection highlights 20 coordinated colors and design tips for homeowners to create harmonious room-to-room color transitions. Colors within each of the eight HGTV Home by Sherwin-Williams collections work together no matter how many or how few are selected. The interior latex paint, manufactured by Sherwin-Williams, will be available in flat, satin and semi-gloss finishes. It will carry the GreenSure seal that marks the company’s high-quality, environmentally preferred coatings. The color collections, to be showcased at more than 2,800 neighborhood Sherwin-Williams stores, are: Color Pizazz, Traditional Twist, Urban Organic, Global Spice, Livable Luxe, Rustic Refined, Neutral Nuance and Coastal Cool.

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